For example, new websites are at a disadvantage compared to older URLs (but that doesn’t mean that young websites can’t rank). Choosing keywords with decent search volume and low competition will be easier to rank for, and sites that publish frequently tend to move up in Google rankings more quickly. The best way to know if your site has been penalized is to use Google Analytics and Search Console—the free tools Google provides to website owners. It’s the most accurate data source to check your website traffic and keyword rankings and monitor them over time. You can find out what those keywords are using a keyword research tool like Semrush and infuse them into your web pages and blog posts. Get found by your audience by boosting your keyword rankings.
- There are a few different templates to choose from, so feel free to pick the one that best suits your needs.
- Whether you’re a spreadsheet novice or a seasoned pro, Bricks can help you achieve your goals faster and more efficiently.
- The more advanced the algorithm gets, the more frequent the updates.
- The easiest way to explore search intent is to use Chrome Incognito.
Adding Supplementary Data
Each of these new keywords supports our seed keyword, and gives us a ton of new content ideas. If the related keywords seem like they can support enough SEO Anomaly traffic, they may even become new seed keywords themselves. So instead of ranking for a single keyword, let’s start with a keyword seed that grows into a theme.
Improve your site’s user experience
This is because factors like location and search history can affect where you see a page ranking. Using a rank tracking tool like Ahrefs’ Rank Tracker is much more accurate. For example, let’s say we want to build links to our beginner’s guide to SEO.
To do this you’ll need to understand what Google considers to be high-quality content and you’ll need to satisfy search intent better than the top-ranking pages. But having lots of broken links can lead to diminished rankings. Also it creates a poor user experience because people can’t find what they’re looking for.
By contributing high-quality articles to authoritative blogs, you can include links to your site, enhancing your backlink profile. To acquire backlinks, you need to give people a reason to link to you. For example, guest blogging works as a link building strategy because you’re giving the other party a free piece of content in exchange for linking back. So, if you want to rank high on Google, it’s likely you’ll need links to your content. Especially if you’re gunning for a highly competitive keyword. These citations contribute to your online visibility and can positively impact your local search rankings.
Featured snippets also tend to appear at the top of the page when they’re triggered. Focusing on originality and adding unique insights to your content can help your content stand out. The good news is there are keywords related to “iphone” that may be more attainable.