Use your contacts and pay attention to the credibility of the link-giving pages. If backlinks have obviously been paid for or come from dubious websites, Google will decrease the ranking of your website. These are usually high-value pieces of content like case studies or white papers that provide unique insight. Since those resources are specific to your business, when people want to use your data in their own content, they’ll usually link back to it.
Track your insights
Unfortunately, building high-quality backlinks is one of the most challenging parts of SEO. You have to create something worthy of earning backlinks, then convince people to link to you. Andrey Lipattsev, a search quality senior strategist at Google, confirmed this in 2016.
Tools to Check Google My Business Ranking
A recent client in the roofing industry came to us with the primary category of “Corporate Office” for years. This crushed their ability to rank locally for anything related to roofing. A simple category switch tripled their discoverability in Google Maps. If you don’t have a Google Business Profile at all, you can create one here.
Shoulder Niches are closely-related topics that you can easily create awesome content around. Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped. A while ago I noticed that lots of SEO blogs were talking about voice search. Zombie pages are pages on your site that don’t bring in any traffic. So whether you’re new to SEO, or a seasoned veteran, I hope you get a lot of value from the techniques in this post. Effectively handling negative reviews involves acknowledging concerns, apologizing sincerely, and offering solutions, showing commitment to improvement.
So high bounce rates will drastically hold you back in search engine rankings. The presence of outbound links to relevant sites with a high Domain Authority will send trust signals to Google. This can improve Google rankings because the search engine considers your website as credible and relevant.
For example, if you specialize in a nicheindustry or only operate within a specific geographic location see if there issearch traffic specific to that. Aim to collect a SEO Anomaly substantial number of positive reviews over time. The more reviews you have, the more likely your business will rank higher in local search results. Track your keyword rankings over time using Semrush’s Position Tracking tool. Other kinds of SERP features do not have keyword ranking positions.
- SEO is a broad term for various quality-of-life improvements applied to the website.
- This gives you the average ranking for all the keywords you’ve used in your campaign.
- Tools like Google’s Keyword Planner are a great way to identify relevant keywords with good search volume.
- Taylor thinks, in theory, that pages can be optimized for both search engines in the same way without compromising on performance.
- Pages with high-quality content that answer user search queries should be rewarded with higher ranking positions.
Aim for a loading speed of under two seconds if possible, three being the max. Good SEO practices work together to cover every stage of this process and deliver the best matches. Some strategies make your page easier for crawlers to detect, some help Google index your site, and some aim to bump your page to the top of the results. Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.