18 Best SEO Analytics Tools in 2025

The tool looks at search engine results pages and finds which keywords belong together. My favorite feature is the ability to organize massive lists of up to 200,000 keywords. I check this part of the tool every single day, because SEO Gets makes it so easy to spot trending keywords. You can see which ones are rising and which are falling, and by how much.

seo tools

This innovative tool leverages AI to analyze your content’s alignment with SEO best practices and offers suggestions for improvement. Find a suite of SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more with SEObility. This Chrome extension shows you the search volume in your Google search results. You can also see the word count and the number of keywords for top-ranking pages. If you’re into the nitty-gritty of SEO data, this tool helps you create more sophisticated search patterns to dive deeper into your website’s search query data. Think of SEO Anomaly SEO tools as your digital magnifying glass and toolkit for your website.

🤖 Technical SEO tools

seo tools

Features include real-time SEO analysis, readability checks, and tools for managing XML sitemaps. Your team can optimize page titles, meta descriptions, and keyword usage to improve search engine rankings. The plugin also helps detect and fix common SEO errors, making it easier to maintain a high-performing website. The best SEO tools make optimizing your website for search engines and monitoring your rankings simple and easy. At its core, SEO (Search Engine Optimization) was designed to extend web accessibility by following HTML4 guidelines and help identify the purpose and content of a document.

Types of SEO tools

seo tools

It is the second-fastest web crawler (only behind Google) and has the best user interface out of all tools on this list. Then, its site audit feature ensures your website is free of any technical SEO issues. SurferSEO provides one of the most comprehensive data-gathering experiences for SEOs. Aleyda Solis is a speaker, author, and award-winning SEO expert.

Starting at $99 monthly makes it a tough sell for smaller businesses and solo professionals. Many users also find that while it excels at content optimization, it falls short in other SEO areas. And if you’re new to SEO tools, the learning curve can initially feel pretty steep.

Keyword Surfer is a free tool by content optimizer SurferSEO. It’s another Google Chrome extension that provides SEO metrics right inside your Google search. If you want your website to rank higher on Google, then consider adding Ahrefs to your tech toolbox. Ahrefs is an all-in-one SEO tool that helps you find keywords your customers are searching for and evaluate keyword volume and difficulty. Whether you’re a beginner or an experienced SEO professional, SEOmator provides a comprehensive suite of powerful free tools to enhance your digital marketing strategy.

The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic New Data

  • It checks backlinks in bulk, and Majestic even offers a “topical trust flow” to display your proximity to industry authorities.
  • The best choice depends on whether you need deep specialization or a broader set of functions.
  • There are many options available in the market, but not all of them are created equal.
  • If you’re new to SEO, prioritize tools with good tutorials, clear dashboards, and helpful support resources.
  • Moreover, the extension is designed to be lightweight and user-friendly, offering quick SEO insights without the complexity or depth of more advanced, paid SEO tools.

It also determines the anchor text used by your link partners to link to your website. Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages. Consider these numbers as proportionate, rather than exact; for example, a keyword with 10,000 total queries is roughly twice as popular as a keyword with 5,000. Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword.

They give you insights that would otherwise take ages to generate. That said, you’re going to have to put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your product descriptions, and taking what you’ve learned from these SEO tools, and making adjustments. Check out this SEO checklist to make sure you’ve got all your bases covered.

I use Detailed when I want to get quick page insights without opening separate tools or tabs. Keyword Insights gathers live search terms from Google Autocomplete, People Also Ask, and Quora. So, it might surface more up-to-date, trending topics, but without the data of a tool like Semrush.

seo tools

This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data. Hotjar is an SEO tool that revolves around web analytics and feedback. There’s a generous free plan that allows you to track your users’ behaviors and gain insights from heatmaps, session recordings, visitor polls and form analytics. “The free version of the Yoast plugin is great for small businesses. “The free version has all of the features that a small business owner would need, especially if their site is under 500 URLs.

Torna in alto